Today I am rebranding Bold Interactive Group as CommandB.

When BOLD Internet Solutions dissolved at the end of 2012, I thought long and hard to find the perfect name for my newly-hatched independent operation. I knew I would be working with some of BOLD's clients and I wanted to help bridge that transition, so I decided to adopt a similar-sounding name. (You can read more about that in my first post.) My ex-BOLD-partner, Sandra Detherage, the creative director at BOLD, also decided to do the same thing for the same reasons. I wasn't thrilled with the name I chose, but Bold Interactive Group helped bridge two gaps... it helped my clients understand that they were still dealing with familiar "BOLD" people (albeit spelled slightly differently) and, since Sandra and I sometimes work with the same clients, it helped provide some continuity with her operation (Bold Creative Group).

Several of my clients have browsed my site (currently that takes all of about 3-and-a-half minutes) and had similar comments... uh...Brian, where are the graphics? Where's the cool design, like you did for our website?

Actually, I take issue with that... I didn't know I had any "design" at all. But, I understand why one would ask the question.

I've helped develop hundreds of websites during my career, and they've all been awesome. (OK... varying degrees of awesome.) While I will take credit for the underlying architecture of these sites, I will never take credit for the graphic design. I work with many talented people who can do a much better job at that. Of course, I can always criticize someone else's design -- and that has a valuable place in helping get to a final product. (And to drive the designers crazy. I take pride in that too.)